• Chrysler
  • Dodge
  • Jeep
  • Ram

Kayser Chrysler Center of Watertown

105 Hwy 16 Frontage Rd
Watertown, WI 53094

  • Sales: (877) 281-9630
  • USED SALES: (866) 902-9101
  • Service: (888) 694-1803
  • Parts: (888) 455-6488

Model Lineup

Welcome to Kayser Chrysler Center of Watertown

Kayser began selling and servicing cars back in 1925 on East Washington Avenue in Madison. Paul A. Kayser, a farmer from Fitchburg opened the dealership to sell and service the new Ford Model T. Thanks to the loyalty of so many satisfied customers and the dedicated & effective work of so many Kayser employees we grew to be the largest Ford dealership in the state.

Kayser has since grown to sell Nissan, Chrysler, Dodge, Jeep, Ford and Lincoln brands in four locations, Sauk Prairie, Pulaski, Watertown and Madison.

When Paul Kayser began selling the Ford Model T in downtown Madison, the city was really more like a small town. Although I have always thought of Madison as having that small town feel, it has grown tremendously & very successfully since 1925. However, we still strive to provide a small town friendliness feel while maintaining the low, volume pricing model Kayser has been known for.

Kayser Chrysler Center of Watertown has earned Chrysler's Five Star award and offers the full line of Chrysler, Dodge and Jeep and Ram brands along with the largest selection of used cars in the  Our management staff has put together a great team who continuously outperform our customers and my own expectations.

We look forward to seeing you again soon at the dealership. It's worth the drive.


PJ Baxter
President & CEO
Kayser Automotive Group

Kayser Chrysler Center of Watertown..and the Areas We Serve

We are a full-service Dodge Chrysler Jeep RAM dealership conveniently located in Watertown WI. We are proud to serve our neighbors around the entire WI area including: Sauk PrairieBeaver Dam, Columbus, Monona, Sun Prairie, Oak Grove, HartfordWaukeshaPewaukeeRichwoodWatertownJefferson, Farmington, Lake MillsMadisonPulaski, Concord, Oconomowoc, West Bend areas and beyond! Learn about the dangers of Distracted Driving and what you can do to avoid it. 

New Dodge Chrysler Jeep RAM Dealer Watertown, Madison WI

Kayser Watertown has new vehicles arriving daily to keep up with consumer interests, and on our lot you will find the entire new Dodge, Chrysler, Jeep, and RAM lineup.   Our Jeeps offer excellent off road capability for those interested in going on adventures beyond the road!  The Ram 1500 and Ram HD are pickup trucks that you can count on to get the job done.  The New Chrysler inventory, including the Town & Country, 300, and 200, give car shoppers a taste of luxury at a price they can afford. And the Dodge lineup such ass the Dart, Charger, Challenger, Avenger, Durango, Journey, and Grand Caravan feature aggressive and stylish looks as well as cabins packed with technology. Whatever vehicles suits your needs best, Kayser Watertown will have it. View our complete New Car Inventory today!

Used Car Dealership serving Madison Wisconsin

While we have a great selection of new vehicles we are also proud to offer our customers a large selection of certified pre-owned vehicles, as well as a large selection of other quality inspected used cars, trucks, vans and SUVs. We have daily inventory updates to keep customers satisfied and able to find that perfect automotive fit.  We continue to excel in Chrysler, Jeep, Dodge and Ram sales, and also offer used cars from some of today's top automakers including Chevy, Ford, Hyundai, Mazda, Nissan, Toyota, and more! We look forward to helping you buy the vehicle of your dreams.

Auto Repair, Parts, and Service in Watertown WI

Kayser of Watertown not only provides expertise in new and used car sales, we also feature a full service and parts department that are standing by to get your vehicle in the shop and back on the road.  We offer a variety of ways to keep your vehicle running at top performance.  Our highly qualified Service Department serves all of your vehicle needs, including repair as well as preventative maintenance.  Whether you need extensive repair, an oil change or any other service to your vehicle, Kayser Chrysler Jeep Dodge RAM is your one-stop service destination.  Our dealership has certified technicians with the professional experience and expertise that you can rely on to get your vehicle fixed.   Trust Kayser for all your WI service, parts, maintenance and repair needs.  We'll fix your vehicle right the first time, every time! Schedule your service today with our online service appointment form.

Read Our New and Used Dodge Chrysler Jeep RAM Reviews

Auto Credit & Loan Financing Madison WI

If you are in the process of buying your next vehicle, a car loan or lease is likely on your mind. At Kayser Watertown we have you covered.   Our finance team can assist you with obtaining affordable financing on any new or used vehicle of your choice. Our professional loan department is ready to create a custom package to suit your individual needs. We even offer bad credit and no credit loans for those with less than perfect credit. Begin your car buying process today by filling out our convenient online Auto Loan Application.