Why is Kayser Chrysler Center of Watertown the Go-To Spot for Milwaukee, Johnson Creek, Oconomowoc, Madison WI, Jefferson and Lake Mills Drivers Seeking a New or Used Chrysler, Dodge, Jeep, Ram Vehicle?

Trusted Since 1925

Kayser began selling and servicing cars back in 1925 on East Washington Avenue in Madison. Paul A. Kayser, a farmer from Fitchburg opened the dealership to sell and service the new Ford Model T. 

Your Satisfaction First

Thanks to the loyalty of so many satisfied customers and the dedicated & effective work of so many Kayser employees we grew to be the largest Ford dealership in the state.

Kayser has since grown to sell Chrysler, Dodge, Jeep, Ram, Ford and Lincoln brands in four locations, Sauk Prairie, Pulaski, Watertown and Madison.

Hometown Caring Professionals

When Paul Kayser began selling the Ford Model T in downtown Madison, the city was really more like a small town. Although I have always thought of Madison as having that small town feel, it has grown tremendously & very successfully since 1925. 

Best Price Policy

However, we still strive to provide a small town friendliness feel while maintaining the low, volume pricing model Kayser has been known for.

Kayser Chrysler Center of Watertown offers the full line of Chrysler, Dodge, Ram and Jeep models along with the largest selection of used cars in the Watertown area. 

Comfortable Family Friendly Atmosphere

Our management staff have put together a great team who continuously outperform our customers and my own expectations.

We look forward to seeing you again soon at the dealership. It's worth the drive.


PJ Baxter
President & CEO
Kayser Automotive Group

Enjoy Other Amenities 

5 Star Service Department

Local Valet and Shuttle Services Upon Request

It could be our varied and accommodating selection of new Chrysler, Dodge, Jeep and Ram models, including the much-loved Jeep Cherokee, Grand Cherokee, Ram 1500, Dodge Challenger and Chrysler Pacifica. Perhaps it's our equally vast range of high-quality, Kayser Chrysler Center of Watertown-approved used cars.

It may also very well be the Chrysler, Dodge, Jeep, Ram financing offers available to customers who shop with Kayser Chrysler Center of Watertown. With these auto loan and car lease options, shoppers feel at ease, worry-free, and extra satisfied with their purchase.

Kayser Chrysler Center of Watertown isn't only a place for those in the market for a new Chrysler, Dodge, Jeep and Ram car. We're also the go-to spot for those already behind the wheel. Customers find our car service and maintenance center, also located in Watertown, Wisconsin, both convenient and competent.

It doesn't stop there-- Kayser Chrysler Center of Watertown also host an array of services to personalize or enhance your Chrysler, Dodge, Jeep, Ram driving experience. Just ask our onsite auto parts and accessories department what we mean.

Still not clear about why so many trust Kayser Chrysler Center of Watertown for all of their Chrysler, Dodge, Jeep and Ram needs? Visit our dealership at 105 Hwy 16 Frontage Rd Watertown, Wisconsin and find out for yourself!


Kayser Chrysler Center of Watertown

105 Hwy 16 Frontage Rd
Directions Watertown, WI 53094-4140

  • Service: (920) 262-6711
  • Parts: (920) 261-3870


  • Monday 08:30AM - 07:00PM
  • Tuesday 08:30AM - 06:00PM
  • Wednesday 08:30AM - 06:00PM
  • Thursday 08:30AM - 07:00PM
  • Friday 08:30AM - 06:00PM
  • Saturday 08:30AM - 04:00PM
  • Sunday Closed